Accelerate growth with
performance marketing

Our team helps brands to fully develop, find their identity, master the digital world and plot their marketing success through data analytics and traffic tracking by understanding their customer habits.

E-comm performance marketing

Improve your overall business performance, boost sales and increase conversion rates with our advanced strategies tailored for your online shop.

Lead generation campaigns

You need leads to grow. We use super advanced techniques to generate highly convertible leads. We have the right approach for every industry.

E-comm performance marketing

Improve your overall business performance, boost sales and increase conversion rates with our advanced strategies tailored for your online shop.

Lead generation campaigns

You need leads to grow. We use super advanced techniques to generate highly convertible leads. We have the right approach for every industry.

SEO optimisation

Great SEO is essential to increase website visibility. Every great SEO setup pays off longterm. Our team uses the latest tools to generate great organic reach.

Google Analytics

Right implementation of Google Analytics is crucial for every data analysis. We implement custom GA setup for e-commerce websites and mobile apps.

A/B testing

We use the power of Google to conduct experiments and discover the optimal user experience and by doing that we improve conversion rates.

Social media advertising

With more than 8 years of experience in social media buying we create eye-catching ads that actually convert.

SEO optimisation

Great SEO is essential to increase website visibility. Every great SEO setup pays off longterm. Our team uses the latest tools to generate great organic reach.

Google Analytics

Right implementation of Google Analytics is crucial for every data analysis. We implement custom GA setup for e-commerce websites and mobile apps.

A/B testing

We use the power of Google to conduct experiments and discover the optimal user experience and by doing that we improve conversion rates.

Social media advertising

With more than 8 years of experience in social media buying we create eye-catching ads that actually convert.

What we do

User mapping

Upon collecting data, we segment it according to its characteristics and examine users. This is what helps us to anticipate user behavior. As a result, we construct different types of users that are to be targeted later on. This anticipated behavior is what we base our following steps on.

Channel product fit

The data has been segmented. However, not all of it can go through the same channels – in this step we choose the right channels for each data type to create the perfect channel mix. This balance is the key to scaling the product to large audiences and optimizing the cost at the same time. Its results – concrete lead generation with the right amount of investment.

Create the loops

Repeating the same process over and over again except each step is fine-tuned every time around. Trends change over time and very rapidly as well! Thus the same needs to be done with our approach! Adaptation is crucial in order to bring lead generation to a higher level every single round.

How we do it

Google Analytics

In the beginning, we install Google Analytics properly on your website or mobile app. In order to reach maximum performance from your set budget, you need a tailor-made setup. Running a custom GA setup on your website has a long term on your business growth. Without accurate data, no analysis can be well done.

Our team consists of certified experts in Google Analytics!

Google Ads

NUL Apps is proud to be an official Google partner, which is why we apply our comprehensive knowledge of the latest tools available. With 10+ years of experience and more than 50 clients across Europe, we have mastered the art of Google Ads for any type of industry.

Google Tag Manager

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app.

Google Optimize

Google Optimize offers A/B testing, multivariate testing and complete personalization of customer journey. This powerful tool allows us to test different hypotheses about customer behavior by running tests smoothly without interfering with the customer’s website code.

Google Analytics

In the beginning, we install Google Analytics properly on your website or mobile app. In order to reach maximum performance from your set budget, you need a tailor-made setup. Running a custom GA setup on your website has a long term on your business growth. Without accurate data, no analysis can be well done.

Our team consists of certified experts in Google Analytics!

Google Ads

NUL Apps is proud to be an official Google partner, which is why we apply our comprehensive knowledge of the latest tools available. With 10+ years of experience and more than 50 clients across Europe, we have mastered the art of Google Ads for any type of industry.

Google Tag Manager

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app.

Google Optimize

Google Optimize offers A/B testing, multivariate testing and complete personalization of customer journey. This powerful tool allows us to test different hypotheses about customer behavior by running tests smoothly without interfering with the customer’s website code.

Gopogle Search Console

A website without GSC is not visible to Google at all. SEO works in the long run, but once it reaches its full potential, it pays off manifold!

Social media
tracking tools

What is the modern web without a social component? Our performance team pays special attention to your social media presence, our expertise being Facebook, LinkedIn and Instagram.

Google Search Console

A website without GSC is not visible to Google at all. SEO works in the long run, but once it reaches its full potential, it pays off manifold!

Social media
tracking tools

What is the modern web without a social component? Our performance team pays special attention to your social media presence, our expertise being Facebook, LinkedIn and Instagram.

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