Northprim

Can you sprint with us?

Northprim is an international tech collective focused on outsourcing, out-staffing and product development. This company wanted a new visual identity to match what they’re all about. We’re proud to say we even gave them what they didn’t know they needed!

The Challenge

They came to us with the simple demand of a new, funky looking, modern website for their existing business. They wanted to stand out in the sea of similar companies because they knew their squad had the swagger, expertise and chill that deserved to be showcased out of the box.

While they just wanted a snatched site but we made sure to give them the full service. We make it a point to take your basic demand, analyze your true need and give you the result you’re after and then some!

The Process

We identified their true need; they didn’t require just a visual revamp, they needed a brand new concept to carry them forward!
We are not robots, we write the code! We kept the logo light and clear, with the letter representing the tech side and the green underline representing the human touch.
Knowing this Scandinavian company was facing scrutiny from their sleek competition, we reminded them that more than one road leads to Rome. As we talked about the road less traveled with our client, we realized the power of language and it was then that the idea sparked!
Therefore, language was the first of the three pillars we propped our concept on.
IT terminology was employed in the advertising in an unsuspected form and the creative solution was wordplay like the world has never seen before. The manifestation was as follows:
Secondly, we focused on the art that modern coding is. That’s right, we recognized that coding itself is an art, and so the ancient and modern theme fully came to life! We gave praise and glory to the art of coding, because the modern digital world is unimaginable without it. It is as awe-inspiring as Michelangelo’s David (so we outfitted him with some Beats), as timeless as the Mona Lisa (so we gave her a shower of code as a backdrop – we decoded her, so to speak). Oh, and remember ancient Rome? It went north with us, too!
Secondly, we focused on the art that modern coding is. That’s right, we recognized that coding itself is an art, and so the ancient and modern theme fully came to life! We gave praise and glory to the art of coding, because the modern digital world is unimaginable without it. It is as awe-inspiring as Michelangelo’s David (so we outfitted him with some Beats), as timeless as the Mona Lisa (so we gave her a shower of code as a backdrop – we decoded her, so to speak). Oh, and remember ancient Rome? It went north with us, too!

The Solution

It was our pleasure to create
-Their new logo – We launched their new logo into the 21st century!
-An entirely new website – Authentic and funky, we wanted the company culture to shine, as a bright hallmark of what sets them apart from all the rest!
-Social media – Funny, eye-catching and pun-filled, we keep it tight on the socials, letting everyone know what our client Northprim is up to with fresh posts regularly
-Employer branding – We made the sweetest merch with so much gusto you wouldn’t believe! From hoodies to t-shirts, a water bottle and mug, to caps and even a powerback, you can proudly represent Northprim in these awesome fits!

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