We love to get a hold of our clients from the beginning and build up their brand from “null to full”. This one of a kind listing platform founded in 2022 offers five categories of service (jobs, partners, tools, events and real estate) to its clients, uniting medical professionals in a unique way. From user acquisition to a cohesive digital identity, we love a good startup, especially ones with such a great cause!
This unique startup needed everything! They knew what goals they wanted to achieve and trusted us to get them there. The moment we met Tanja, the owner, we saw her honest dedication to create a digital platform with a human touch for the most humane profession.
From the starting concept, to the complete brand identity, all the way to the nitty gritty by way of the brandbook, user acquisition, planned social media marketing, brand awareness campaigns, trigger emails. Next, we made sure to conduct a full integration into Google Analytics 4 and started a live reporting system tailor-made with the power of Google Data Studio for this unique healthcare marketplace so they can make their unique mark on the (digital) world.
From Hyppocrates to Jung, we honored the great minds of medicine in order to pay homage to the profession. We started our social media campaign with a quote from Carl Gustav Jung, giving credit to this renowned Swiss psychologist and took it from there.
The next step will be to promote docing as a marketplace and make it attractive for both hospitals, pharmaceutical companies and health workers – from the intern to the weathered medical professional.
We chose a simple yet effective design, deriving from the recognizable device symbol in a heart-shaped frame and pairing this outline with heartwarming photographic depictions of medical professionals at their jobs. The tone of the images was decidedly muted and calm, radiating the security all of us want to feel when consulting with our doctors.
We are privileged to say the final product reflects the warmth of its founder and heping get projects like this off the ground is exactly why we do what we do.
-Brand identity in the form of a brandbook
-Marketing support on all digital channels
-User acquisition – first user onboarding
-Data-driven user analytics with realtime reporting in Google Data Studio