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SO’BiO étic was born in 2008, as women’s mistrust of the excesses of the global cosmetics industry grows. Charles Kloboukoff – entrepreneur committed, realizes that it is urgent to propose a natural cosmetics that borrows the way of Bio to reconcile safety, efficiency and pleasure while acting with the state of mind dear to the LÉA NATURE Group: sourcer, innovate, produce and develop in the strict respect of Man, his health and Nature.
LÉA NATURE is a family-owned, independent group that develops natural and organic health and food products, cosmetics, dietary supplements and household products.
Its mission is to contribute to making the planet more harmonious through healthful and tasty products that are respectful of mankind and biodiversity and through simple, strong and durable commitments.
As a committed and socially responsible company, LÉA NATURE believes equal efforts must be dedicated to its economic development, to social responsibility and to environmental conservation initiatives. The company has been awarded the “Climate Commitment” award for the dynamic management system used for greenhouse gas emissions. The Group’s CSR* (Corporate Social Responsibility) policy was evaluated as Excellent by ECOCERT 26000.
The headquarters of the company, based in Périgny, near La Rochelle in France, were built to reflect our fundamental values with predominantly ecological materials and renewable sources of energy.
We were responsible for online positioning of the SO’BiO étic brand at our official local Facebook and Instagram page. SO’BiO étic doesn’t have local web site so it was a little harder to communicate brand message with our consumers, so our strategy was based on promoting core brand values in more interactive and accessible way across social media.
We were also responsible for creative solutions for online media.