Performance marketing

Data tracking solution

Every company should benefit from correct website data tracking and knowing their audience better. Gain new business opportunities with live data insights before moving to improvements.

Data tracking solution

Every company should benefit from correct website data tracking and knowing their audience better. Gain new business  opportunities with live data insights before moving to improvements.

Performance marketing

Google Analytics

In the beginning, we will install Google Analytics properly on your website or mobile app.

 

Google Ads 

Google Ads account is an important part of every marketing strategy.  We will implement and connect your Ads account with Google Analytics and we will implement conversion tracking and remarketing tracking solutions.

 

Google Tag Manager

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app.

 

Google Optimize 

Google Optimize offers AB testing, website testing, and personalization tools for small and large enterprises to help deliver engaging customer experiences.

 

Google Search Console

We will set up and link Google Search Console to your website or mobile app.

 

Social media tracking tools 

What is the modern web without a social component? NUL Apps will install Facebook and LinkedIn pixels at this phase.

  • Facebook tracking pixel
  • LinkedIn tracking pixel

Upgrade your tracking setup according to your KPS’s

Every online business has different goals, needs, and perspectives. Also, every website has a different structure that offers different user experiences. In order to understand user behavior and navigation flow, NUL Apps will proceed with custom data tracking implementation.

 

Since every click matters, we will install a custom tracking setup that will help you (and us) understand more.

During this phase, we will also generate different social media audiences in order to increase conversions and understand users even better.

 

– Google Analytics goals setup

– Google Analytics custom events setup

– Google Analytics Funnel setup

– Google Analytics E-commerce setup

– Facebook custom events setup

– Facebook custom Audiences setup

– LinkedIn custom events setup

– Facebook product catalog setup

– Google Merchant centar setup

Never forget what is on your tracking list

After the first two phases, NUL Apps will provide you with a custom measurement plan that focuses on important KPI-s. This PDF document will include all details about the implementation process from phase one and two and it will structure data according to platforms.

This document is actual description that will help your team stay focused but it will also help new company members to understand previously implemented tracking solutions.

Improve user experience and conversion rate with A/B and multi-variant tests

– Every online business needs improvements. To better understand customer (user) behavior NUL Apps will run A/B and multivariate tests on your website in order to come with new suggestions and solutions that will improve your conversions rates. A/B testing is the essence of every growth strategy.

 

– Multi-variant tests are the cheapest way to discover and close user flow gaps and improve overall online success.

 

Focus on most important metrics at one place with live dynamic reports

At the end of  5 step process, we will come up with completely new data tracking reports. We will setup live dynamic reports for your company structured according to your needs. This approach will save your time and effort regarding day-to-day KPI tracking activities and it will help you stay focused on important data.

 

We will provide different reports for different company sectors or team members. This means not everyone in the organization will be able to see all your data. By doing this we will protect the most valuable data within the company sectors.

Performance marketing

The Internet is filled with various types of data, which needs to be filtered out in order to find the most significant information. Our method is twofold: it uses this enormous pool to retrieve relevant data and, simultaneously, generates new information.
We have created e use to create a substantial user database which is a large, high-quality source for careful data selection, described in the following steps:

What we do

The data has been collected. The next step – segmenting it according to its characteristics and examining users. This is what helps us to anticipate user behaviour. As a result, what is constructed are different types of users that are to be targeted later on. This anticipated behaviour is what we base our following steps on.

The data has been segmented. However, not all of it can go through the same channels – in this step we choose the right channels for each data type to create the perfect channel mix. This balance is the key to scaling the product to large audiences and optimising the cost at the same time. Its results – concrete lead generation with the right amount of investment. 

Repeating the same process over and over again except each step is fine-tuned every time around. Trends change over time and very rapidly as well! Thus the same needs to be done with our approach! Adaptation is crucial in order to bring lead generation to a higher level every single round . That is to say, adaptation breeds improvement!

How we do

In the beginning, we will install Google Analytics properly on your website or mobile app.

Google Ads account is an important part of every marketing strategy.  We will implement and connect your Ads account with Google Analytics and we will implement conversion tracking and remarketing tracking solutions.

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app.

Google Optimize offers AB testing, website testing, and personalization tools for small and large enterprises to help deliver engaging customer experiences.

We will set up and link Google Search Console to your website or mobile app.

What is the modern web without a social component? NUL Apps will install Facebook and LinkedIn pixels at this phase.

Turn insights into actions

Taking data driven approach in digital marketing is extremely important for fast online growth. We are dedicated to short term growth. Our 3 and 6 months activation plans are ideal for new and ambitious companies.

Website traffic
0%
Leads
0%
Conversions
0%