Online data tracking and measuring solutions - NUL Apps data tracking
Every company should benefit correct website data tracking. NUL Apps is providing custom 5 step data tracking action plan that improves not only online user experience but also KPI performance over short period of time. Gain new business opportunities with live data insights.
Data tracking solution
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Data tracking solution

Every company should benefit from correct website data tracking and knowing their audience better. NUL Apps is providing custom 5 step data tracking kick-off action plan that improves not only online user experience but also KPI performance over short period of time. Gain new business  opportunities with live data insights before moving to improvements.

Basic setup

Custom setup

Measurement plan

A/B testing

Live reports

Basic data tracking setup

Implementation of popular online data tracking tools

 

Every website should have basic data tracking tools implemented from day one. In this phase NUL Apps will implement basic tracking codes on your website or mobile app. Basics that we recommend are:

 

Google Analytics

At the beginning we will install Google Analytics properly on your website or mobile app.

 

Google AdWords 

AdWords account is important part of every marketing strategy.  We will implement and connect your AdWords account with Google Analytics and we will  implement conversion tracking and remarketing tracking solutions.

 

Google Tag Manager 

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app.

 

Google Optimize 

Google Optimize offers AB testing, website testing and personalization tools for small and large enterprises to help deliver engaging customer experiences.

 

Google Search Console

We will setup and link Google Search Console to your website or mobile app.

 

Social media tracking tools 

What is modern web without social component? NUL Apps will instal Facebook and LinekdIn pixels at this phase.

– Facebook tracking pixel

– LinkedIn tracking pixel

 

Custom tracking setup

Upgrade your tracking setup according to your KPS’s

 

Every online business has different goals, needs and perspectives. Also, every website has different structure that offers different user experience. In order to understand user behaviour and navigation flow NUL Apps will proceed with custom data tracking implementation. Since every click matters we will install custom tracking setup that will help you (and us) understand more.

 

During this phase we will also generate different social media audiences in order to increase conversions and understand users even better.

 

– Google Analytics golas setup

– Google Analytics custom events setup

– Google Analytics Funnel setup

– Google Analytics E-commerce setup

– Facebook custom events setup

– Facebook custom Audiences setup

– LinkedIn custom events setup

– Facebook product catalogue setup

– Google Merchant centar setup

Data measurement plan

Never forget what is on your tracking list

 

After first two phases NUL Apps will provide you with the custom measurement plan that focuses on important KPI-s. This PDF document will include all details about implementation process from phase one and two and it will structure data according to platforms.

This document is actual description that will help your team stay focused but it will also help new company members to understand previously implemented tracking solutions.

A/B testing

Improve user experience and conversion rate with A/B and multi-variant tests

 

– Every online business needs improvements. To better understand customer (user) behaviour NUL Apps will run A/B and multivariate tests on you website in order to come with new suggestions and solutions that will improve your conversions rates. A/B testing is essence of every growth strategy.

 

– Multi-variant tests are cheapest way to discover and close user flow gaps and improve overall online success.

Live reports

Focus on most important metrics at one place with live dynamic reports

 

At the end of  5 step process we will come up with completely new data tracking reports. We will setup live dynamic reports for your company structured according to your needs. This approach will save your time an effort regarding day-to-day KPI tracking activities and it will help you stay focused on important data.

 

We will provide different reports for different company sectors or team members. This means not everyone in the organisation will be able to see all your data. By doing this we will protect most valuable data within the company sectors.

Turn insights into action

Taking data driven approach in digital marketing is extremely important for fast online growth. We are dedicated to short term growth. Our 3 and 6 months activation plans are ideal for new and ambitious companies.

  • Inactive users

  • New users

  • Active users

Boost your startup

You can choose one of three activation plans to boost your online presence. First kick-off plan will secure good starting position for future growth. You will understand all important data and you will be able to track everything in at one place with live reports.

Choose activation plan

Kick Off

Speed up

Boost

Basic data tracking setup
Basic data tracking setup
Basic data tracking setup
Basic data tracking setup
Custom data tracking setup
Custom data tracking setup
Custom data tracking setup
Custom data tracking setup
Data measurement plan
Data measurement plan
Data measurement plan
Data measurement plan
A/B testing
A/B testing
A/B testing
A/B testing
Live reports
Live reports
Live reports
Live reports
Growth strategy development
Growth strategy development
Growth strategy development
Growth strategy development
User activation and retention
User activation and retention
User activation and retention
User activation and retention
User acquisition
User acquisition
User acquisition
User acquisition
Growth hacking
Growth hacking
Growth hacking
Growth hacking
Final growth strategy document
Final growth strategy document
Final growth strategy document
Final growth strategy document