Why digital marketing specialist program?
This program is designed to transform you into a digital marketer with expertise across Google Analytics, Google AdWords, Google Tag Manager, Google Search Console and Google Optimize in only 5 days.
Fast-track your learning by following a clear and structured learning path. You will receive a holistic understanding of digital marketing and gain advanced expertise.
Although at first glance it seems that training has only a technical character, for tracking the entire program no prior IT knowledge or knowledge in the field of programming is required. The training includes social media advertising, and email marketing as an essential companion.
In short: we will provide you with a strong foundation in all core concepts of digital marketing.
Why be a digital marketing specialist?
Experience can only take you so far — the dynamic nature of the world we live in has made specialised training a must. So if you’re a marketer who wants to stay competitive, you’ve got to keep your digital marketing skills on the cutting edge.
Digital marketing specialists have an in-depth understanding of: inbound marketing, paid marketing, social media marketing, and web analytics. They are competent in planning, managing, and executing integrated multichannel campaigns. They are best suited to lead digital marketing teams as well as the digital marketing initiatives for their organisations.
As consequence there is today an enormous demand for digital marketers with a well-rounded skill set. Here are a few facts and figures from around the world:
Who can be a digital marketing specialist?
Who? Well the answer is – anyone. Anyone who is looking to further their career in digital marketing should take this course, especially those seeking leadership positions. So in that matter, our program is designed for marketing professionals who want to gain advance knowledge in the field of digital marketing.
It is further intended for entrepreneurs, freelancers, startup owners and digital teams and SME business owners who want to make a best use of their own potential of the internet and to improve their digital perspectives in the long run.
How are trainings organized?
Participants will have the opportunity to get acquainted with current trends in digital marketing, the most important metrics and popular strategies that are generally accepted and easily applied to a large number of companies. Properly defining performance indicators is the key to success of every online performance and is inextricably linked to the overall goals of each enterprise; special attention will be paid to this area. In order to prepare for the following training days, at the end of the day we will deal with all abbreviations and relevant terminology, available tools and services that are most often completely free.
Google Analytics is a widely accepted and highly popular tool for tracking and analysing visits to both websites and mobile apps. Essential understanding and knowledge of this tool will enable each online activity to be carefully measured and valued. During the training, all participants will have the opportunity to get to know a great deal of functionality, but also to interpret data that Google Analytics displays. Proper use of this tool is crucial for the preparation, execution, and analysis of each online campaign.
Google AdWords is the most popular advertising platform, and the features it provides are enhanced every day. As far as the dynamic system is concerned, we pay the most attention to the preparation and realisation of online campaigns, but we also deal with the analysis of results and their improvement using the link of this tool and Google Analytics. Properly tuning and using this tool falls into basic knowledge in modern digital marketing and in many ways explains how modern digital marketing actually works.
Google Tag Manager and Google Optimize are extremely popular tools that enable the implementation and control of the entire system without knowledge of programming or other technical (IT) knowledge. Students will learn how to make the best and most rewarding use of this free tool and put them in the function of improving the overall online presence. The possibilities provided by these tools are remarkably great
Social networks and their potential grow every day while their using them is often superficially understood. Some of these networks are Facebook, Instagram and LinkedIn. Apart from cash investments, for deeper use and the success of marketing efforts on these platforms, knowledge and dedicated time are required and ofter crucial. We pay special attention to advertising on these platforms as well as analysing their performance through Google Analytics. At the end of the training, we are dealing with Growth Hacking that will complete the spectrum of opportunities available to people actively engaged in these areas.
Google Tag Manager
Google Tag Manager
Google Data Studio
2 months free support
Nikola worked for numerous local and global companies. He has 15 years of experience in marketing and 10 years of experience in digital marketing.
We have provided Digital Marketing Professional training for more then 30 companies so far.